We don’t need queries and keywords if they bring back questions and confusion. From this moment on search overload is officially over. Starting today we need the right information to make the right decisions. Decisions that help us feel right. Decisions that help us get to the right place at the right time, even if it’s right around the corner. And we need to make decisions about what the right stuff is. Right now, it’s time for the one and only, 100% engineered to cut through the [CRAPPPP], decision engine. Ladies and gentlemen, boys and girls, it’s time to… BING and decide. -Bing TV ad
Formerly known as MSN Search, Windows Live Search, and Live Search Bing is the new “decision engine” that was launched on June 3, 2009. According to Microsoft, “so far in 2009, there are four and a half websites created EVERY SECOND as the web continues to expand. While more searchable information is cool, nearly half of all searches don’t result in the answer that people are seeking.”
In developing Bing, Microsoft has sought to make not just another search engine, but a decision engine the eliminates the guess work. “Instead of spitting out results in order of popularity Bing breaks them into logical categories. Bring the best match to the top. Pull out information that is buried on the site. Highlight instant answers. Show related searches right there on the results page. Bing neatly organizes your searches into categories.” Whether you are planning out your next big get-away or trying to track down when your parents plane flight will be arriving, Bing makes it simple, organized and consistent.
Microsoft has furthermore implemented a few amazing features into the Bing search algorithm. Including access to authoritative health sources, real time traffic updates, excellent maps, reliable product comparison and reviews (compiled for easy viewing), hotel and flight booking (including tips on when to buy so you get the best deal), great offers on consumer merchandise (they pay you! through Bing Cashbacks), simple video skimming (hover over a video and watch segments without having to click through each one), infinite image scrolling (search through millions of images on one page), instant answers (on sports scores, finance, flight status, package tracking, news etc), local info (news, restaurants, residential and commercial listings, addresses, show times, traffic etc), translator (translate text or entire webpages) and much more.
My comment on the decision engine is go check it out for yourself. At first glance, Bing really did not stand out as anything more than just another search engine. I kept telling myself, “Google treats my queries just fine, why would I want anything more?” I can now say, after checking out the bells and whistles of the search site that Bing really does a great job at providing simple, organized and consistent results. Yes, you and I both know how to fudge our Google keyword searches so we can end up finding what we want, but what a hassle. Again, “We don’t need queries and keywords if they bring back questions and confusion. From this moment on search overload is officially over. Right now, it’s time for the one and only, 100% engineered to cut through the [CRAPPPP], decision engine. [...] it’s time to… Bing.
Bullcrap. I tried bing and to this day I find the search results mediocre. I never find what I am looking for, I find what they think I am looking for which is not always the same thing. Bing does such a horrible job at search, I cannot recommend it to anyone. I assigned a class a topic to find some information, those who went to bing, I am still waiting for them to give me a report. It such a waste of time for use.
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Thanks a lot for sharing !
great article.thanks!
Great article. Thanks a lot for sharing !
Thank you very much, I was looking for this!
Thanks a lot for sharing
good info.
Great… another site I can bookmark and never come back to
That was a nice read